The company
A workflow automation platform for mid-size professional services firms, operating across three European markets. Seven figures of recurring revenue and enviable retention, but growth that looked slower than the venture headlines.
The challenge
The company had been pitching itself as a high-growth story and losing. Against blitz-scaling competitors, its growth rate looked ordinary. Investors passed, not because the business was weak, but because it was telling the wrong story.
What GI Network did
The assessment flipped the positioning. The real asset was retention: customers stayed, expanded, and paid more each year. The opportunity was rebuilt around net revenue retention and capital efficiency, a profile a specific type of growth investor actively hunts for.
It was then placed with a venture investor already holding two companies in adjacent categories, who knew exactly what those retention numbers were worth.
The outcome
One prepared conversation with the right investor replaced months of mismatched pitching. The round closed at £4M with a single lead, on terms that reflected the quality of the revenue rather than the pace of the headline growth.
Illustrative of the kind of raises moving across the network. Company details have been generalised and client identities remain private.
A raise like this one?
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